Five women, five points of view, one wardrobe.
Dresses, knitwear, tailoring and outerwear, chosen by the women who wear them.
Shop the Autumn EditShop the wardrobe.
One picture per category, the sub-categories one tap away.
New in.
The week, dressed.
Five friends, five days that belong to them. Pick a day and she tells you what to wear.
Monday · RosaNine o’clock, and it fits like it was made for you.
Blazer dresses, tweed and plaid. A corset waist so it never looks boxy.
Wednesday · MargotSomething soft, and one detail he will notice.
Florals, ruffles and polka dots. Pretty, never fussy.
Friday · VeraAfter six, the rules change.
Velvet, sequins and rhinestones. Dark colours, one bold piece.
Saturday · KaiNo plan. Just jeans and something easy on top.
Oversized denim, open cardigans, a plaid mini with sneakers.
Sunday · JunoFirst coffee to last chapter, in one knit.
Sweater dresses, cable knits and matching sets. Then dinner at Margot’s.
Gifts from $22.
Earrings, gloves, scarves and clutches, shipped from the US.
Meet the five women behind the edit.
Friends for years, dinner every Sunday, and five very different wardrobes. Every piece in the store is chosen by one of them.
, a FELOROSE AI characterRosa
, a FELOROSE AI characterVera
, a FELOROSE AI characterJuno
, a FELOROSE AI characterMargot
, a FELOROSE AI characterKai
Rosa, Vera, Juno, Margot and Kai are AI-created characters. They are FELOROSE's way of showing five ways to dress. The clothes, prices and ship times are real; the women never review products or pose as customers.
Sunday at Margot's. Everything gets borrowed.
Vera came to Sunday dinner in velvet and left in Margot's coat. By Friday it was out until late. One wardrobe, two very different women.
- Complimentary shipping over $85
- Delivery dates on every piece
- Size guides in inches
- Returns in plain words
The Sunday letter.
One email a week with what the five are wearing. Choose whose wardrobe you want to follow.