Most things sold to women ask something of her. A routine to keep up with. Twelve steps she is already behind on by Thursday.

FELOROSE is built on the opposite idea: one hour at the end of the day that is hers, and a very short list of objects that make it feel like an occasion rather than a chore.

Seven o'clock, the door closes. Eight, the room changes. Nine, five minutes for her face. Ten, ten minutes for the small one. Eleven, lights down.

The rule

A piece has to belong to one of those hours, or it does not get in. That is why there are six products and not sixty.

What we won't say

We will not tell you a device changes your face, removes anything, or replaces a treatment. Every product page carries its own honest note about what the piece does not do. It costs us sales. We would rather keep it.

Who we are

FELOROSE is operated by Veloura Trade LLC, a US-registered company. Most pieces ship from a U.S. warehouse; the one that does not says so on its own page.

Read the longer version in Our Story, or write to us at veloura.trade@gmail.com.